Product Packaging
Stephen Black is the most talented, most professional, creative designer that I have had the privilege of working with in my 35+ years in marketing. Stephen worked with the marketing group at SOLA Optical for over 20 years, creating the visual identity and branding for the company as well as all the packaging for the myriad of new lens products, all marketing and sales collateral materials, website, presentation materials, photography, and the creative for special events.
Stephen always had the unique ability to quickly understand the strategic objectives and creatively translate them into designs and messages that clearly communicated positioning and sold product. Although a consultant, he was an integral member of the marketing team and participated in sales meetings and new product launches. We would not have been as successful for so many years without Stephen’s talent and dedication.
—Leslie Gardner
VP Marketing and Group VP Strategic Marketing—Sola Optical U.S.A. and SOLA International
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