When presented with an opportunity to place a new brand into Retail Chain Trader Joe's, Artesa Winery turned to Studio Black to create  a new Brand that would  target and engage their particular Demographic.

 

Given Carte Blanche, The studio created the name,the concept and an an eye-catching package that would  stand out against the competitive set at the Brand's price point. A Domino tile that has the same number of dots (pips) on each side is called a Spinner and became the visual focus for the label.